Library Juice 3:34

Library Juice 3:34 - September 6, 2000 Contents: 1. Paper topics 2. New ERIC Digest on Media Ethics 3. Librarystuff 4. NMRTWriter 5. Progressive Archivists 6. Monetizing The Search 7. Book Forager 8. The Bookhive 9. OPAC search cheat-sheet for college students, a BI tool 10. Electronic journals webliography 11. CIA World Factbook 2000 12. FID Publication 13. GrayLIT Network Now Available 14. Will librarians be banned from "Web Challenge?" 15. What is this "Library Marketing Network?" 16. The schQUALL Yearbook 2000 17. Owed to a Spell Checker 18. Last Page Quote for the week: "Librarians persist in sublimating librarianship to the lure of the machine." -Jesse Shera, "Librarianship and Information Science," in Fritz Machlupu and Una Mansfield (eds.), _The Study of Information: Interdisciplinary Messages_, New York: Wiley, 1983 Home page of the week: Roddy MacLeod http://www.hw.ac.uk/libWWW/libram/roddy.html ____________________________________________________________________________top 1. Paper topics Students! Take a look at the Library Juice collection of paper topics from last year, at http://libr.org/Juice/issues/vol2/LJ_2.40.html#11 All readers! If you want to submit paper topics for this year's collection, please send your suggestions to the editor, rory[at]libr.org ____________________________________________________________________________top 2. New ERIC Digest on Media Ethics http://www.ed.gov/databases/ERIC_Digests/ed436015.html ____________________________________________________________________________top 3. Librarystuff From: Steven M. Cohen <Steven[at]librarystuff.net> Sent: Sunday, September 03, 2000 5:14 AM To: steven[at]librarystuff.net Subject: A happy labor day to all. I just wanted to let everyone know that "Library Stuff" officially has a new URL (www.librarystuff.net). For those who don't know, the "Stuff" is a daily web log of library news, web sites, and any other information regarding libraries that I find on my trek around the web each morning. Check it out, and let me know what you think. Thanks to everyone that helped out with the set up. Regards, Steven M. Cohen ____________________________________________________________________________top 4. NMRTWriter Date: Thu, 17 Aug 2000 16:20:18 -0500 From: Marcia Keyser <Marcia.Keyser[at]tamuk.edu> To: nmrt-l[at]ala.org Subject: [NMRT-L:1174] New! NMRTWriter NMRTWriter is an email discussion group dedicated to supporting librarians looking to write and publish articles, books, grant narratives, or other scholarly communications. We are here to help generate and define topics, discuss the submission process, and share all the tips and hints we can. We encourage experienced as well as novice writers to participate, and welcome librarians from all fields and types of libraries. To subscribe, send a message to listproc[at]ala.org with the following in the body: subscribe nmrtwriter FIRSTNAME LASTNAME Replace both First and Lastname with a real name. Subject line should be empty. ____________________________________________________________________________top 5. Progressive Archivists Date: Tue, 5 Sep 2000 08:42:45 -0400 (EDT) From: "Peter Gunther (Petrus Haereticus)" <avengethecathars[at]juno.com> To: ProgLib[at]listbot.com Subject: Invitation You are invited to join a new list-serve, Progressive Archivists A list-serve, caucus and discussion board for archivists and anyone else interested in social responsibility in the context of the archival profession. To subscribe, e-mail the following address: Progarchs-subscribe[at]topica.com or go the following URL: http://www.topica.com/lists/Progarchs Yours, Peter Gunther ____________________________________________________________________________top 6. Monetizing The Search >From http://www.searchenginewatch.com Over at RealNames, do a search for "survivor" and you'll be delivered to the popular Survivor.com web site directly, regardless of the fact that Survivor is not paying RealNames for the linkage. It's something that RealNames simply provides, as it provides to many other companies for free. Why? To do less would make its system less usable. Unfortunately, giving away your product for free isn't a great business model. Even in the strange world of net economics, companies are falling under pressure to show how they'll make a profit. In the search engine business, this is known as "monetizing the search," which means making money in some way off the search results you present. More than ever, monetizing the search is a concern for the search engines, and new systems such as "pay for submission" or "pay for display" are appearing as ways for them to earn money from site owners and and web marketers without the worries that pay for placement can cause. See the article below for the full story. Monetizing The Search http://searchenginewatch.com/sereport/00/09-money.html ____________________________________________________________________________top 7. Book Forager - http://www.branching-out.net/forager/ Know the kind of fiction you like and want to find more? Branching out into different kinds of stories and need some suggestions? Try the UK's Chief Librarian's Council's database developed for public library staff. Search for books by genre or type, including happy/sad, conventional/weird, funny/serious, romantic/realist, sex/no sex, and types of characters, plots, settings, etc. Each book has a reader comment, sometimes an extract, and the option to search for similar titles. Useful for libraries and young adult and adult readers. - ld > From Librarians' Index to the Internet - http://lii.org ____________________________________________________________________________top 8. The Bookhive - http://www.bookhive.org/bookhive.htm A searchable collection for brief reviews of hundreds of children's books, also browsable by category. Books may be searched for by author, title, illustrator, reading level, reading interest, or page length. Readers may add their comments on individual books. Some titles include parental notes about awards and/or content. From the Public Library of Charlotte & Mecklenburg County, North Carolina, whose librarians write the reviews. - dl > From Librarians' Index to the Internet - http://lii.org ____________________________________________________________________________top 9. OPAC search cheat-sheet for college students, a BI tool -----Original Message----- From: Martin Raish [mailto:martin_raish[at]byu.edu] Sent: Thursday, August 31, 2000 11:25 AM To: BI-L Subject: Web project From: "Patrick.Oberholtzer" <Patrick.Oberholtzer[at]gallaudet.edu> At ALA this past July, I discussed this project and said I would post the Web address here. And so here it is: http://library.gallaudet.edu/lr/classes/history/ Move around the site and explore the different links. Students select a topic and we provide the keywords or search terms for our OPAC and American History and Life. By opening windows you can cut and paste the searches and drop them into the appropriate boxes. We have had some success with this. How do we know? Three ways: 1. We survey the students and they say overwhelmingly that it helps them. 2. Dr Burch, the faculty partner in this endeavor, says she gets better papers and better bibliographies. 3. The librarians like it because we know what the searches will be and we can use this for collection development purposes. We designed this project with first year students in mind. It certainly is not intended to be the new model for instruction! Our hope is that first year students will spend more time reading and writing and less time being frustrated with the library. By showing them that there are effective strategies for finding information, they will be interested in learning how to use the library and not guess their way through. I don't know if this is the sort of project that you might want to try at your school, but perhaps you can adopt it to suit your needs. Patrick Oberholtzer Reference Instruction Librarian Gallaudet University Washington DC ____________________________________________________________________________top 10. Electronic journals webliography Date: Wed, 23 Aug 2000 09:12:04 -0400 From: David Shedden <dbs[at]POYNTER.ORG> Subject: MCB: Electronic Journals To: COMLIB-L[at]LSV.UKY.EDU MCB committee members, I thought you might like to see the websites compiled for the AEJMC meeting in Phoenix. David Shedden dbs[at]poynter.org Eugene Patterson Library Poynter Institute __________________________________ ELECTRONIC JOURNALS BIBLIOGRAPHY ONLINE WEB RESOURCES AEJMC Mass Commmunication Bibliographers Committee August 2000 * "Changing the Galaxy: On the Transformation of a Printed Journal to the Internet." http://www.firstmonday.dk/issues/issue2_11/hobohm/ By Hans-Christoph Hobohm, First Monday, 1997. * "The Cost of Publishing an Electronic Journal." http://www.dlib.org/dlib/november98/11roes.html By Marjolein Bot, Johan Burgemeester, and Hans Roes, D-Lib Magazine, November 1998. * "Designing Electronic Journals With 30 Years of Lessons from Print." http://www.press.umich.edu/jep/04-02/king.html Journal of Electronic Publishing, December, 1998. * Directories of Electronic Journals Beyond UCSD. http://gort.ucsd.edu/ejourn/jdir.html University of California at San Diego Libraries. * Electronic Journal Access. http://www.coalliance.org/ejournal/ Colorado Alliance of Research Libraries. * Electronic Journals. http://www.library.upenn.edu/resources/ej/ej.html University of Pennsylvania Library. * "Electronic Journals as a Component of the Digital Library." http://www.library.ucsb.edu/istl/99-spring/article1.html By Laurie E. Stackpole and Richard James King, Issues in Science and Technology Librarianship, Spring 1999. * Electronic Journals Resource Directory. http://library.usask.ca/~scottp/links/ University of Saskatchewan Libraries. * Electronic Journals and Scholarly Communication: A Citation and Reference Study. http://ezinfo.ucs.indiana.edu/~harter/harter-asis96midtxt.html by Stephen P. Harter and Hak Joon Kim, Midyear Meeting of the American Society for Information Science, 1996. * E-journal SiteGuide: a MetaSource. http://www.library.ubc.ca/ejour/ University of Bristish Columbia. * E-journals.org http://www.e-journals.org/ World-Wide Web Virtual Library. * "Evaluation of Usage and Acceptance of Electronic Journals." http://www.dlib.org/dlib/october99/rusch-feja/10rusch-feja-summary.html By Diann Rusch-Feja and Uta Siebeky, D-Lib Magazine, October 1999. * "Full Text Journal Subscriptions: An Evolutionary Process." http://db.arl.org/luther.html By Judy Luther, Association of Research Libraries, Against the Grain, June 1997. * "Free Internet Access to Traditional Journals." http://www.amsci.org/amsci/articles/98articles/walker.html American Scientist, 1998. * "The Impact of Electronic Journals on Scholarly Communication." http://www.oclc.org/oclc/research/publications/review96/harter.htm By Stephen P. Harter, OCLC Office of Research, 1996. * JSTOR Articles.Articles.http://www.jstor.org/about/bibliography.html JSTOR Website. * Linking Electronic Journals: Lessons from the Open Journal Project. http://www.dlib.org/dlib/december98/12hitchcock.html D-Lib Magazine, December 1998. * NewJour: Electronic Journals and Newsletters. http://gort.ucsd.edu/newjour/ University of California at San Diego Libraries. * Open Journal Project. http://journals.ecs.soton.ac.uk/ University of Southampton. * Serials in Cyberspace. http://www.uvm.edu/~bmaclenn/ University of Vermont. ____________________________________________________________________________top 11. CIA World Factbook 2000 [.pdf] http://www.odci.gov/cia/publications/factbook/ The US Central Intelligence Agency has recently released the 2000 version of its well-known annual country information reference book (last described in the September 24, 2000 _Scout Report_). Data are available for more than 260 countries. For each country, map and flag, geographic, population, government, economic, communication, transportation, military, and transnational issue information is provided for the latest date available (January 1, 2000 in most cases). Users can also browse the Factbook by field and topic. For instance, selecting Literacy under the People heading displays definitions and literacy rates for all countries, listed alphabetically. This is an extremely helpful feature for users seeking comparative statistics. There are also nineteen reference maps in .pdf or .jpg format and eight appendices. Linked to from thousands of sites, the World Factbook is widely recognized as one of the finest online resources for country reference information. [MD] > From The Scout Report, Copyright Internet Scout Project 1994-2000. http://scout.cs.wisc.edu/ ____________________________________________________________________________top 12. FID Publication Date: Thu, 31 Aug 2000 11:36:17 +0200 From: Theresa Stanton <theresa.stanton[at]fid.nl> Organization: International Federation for Information and Documentation (FID) Subject: FID Publication Announcement! To: IFLA-L[at]INFOSERV.NLC-BNC.CA Dear information colleagues and development information specialists, The International Federation for Information and Documentation, FID is pleased to announce a new publication! Visit FID's website at - www.fid.nl - to see a full colour representation of this latest addition to FID's Occasional Papers series. Description below. 'Defining and Assessing the Impact of Information on Development: Building Research and Action Agendas'. Edited by Forest Woody Horton Jr. FID Occasional Paper No. 16, 136 pages, Price: US Dollars 60 / 56 Euros (including p&p). ISBN 92-66-00-720-X. Available from: FID Secretariat, P.O. Box 90402, 2509 LK The Hague, Netherlands. Fax: +31-70-3140667, Email: fid[at]fid.nl At a time when all nations are struggling with developing their national information infrastructures so that they can link quickly and effectively to the global Internet society, this timely publication from the International Federation for Information and Documentation, FID offers indispensable guidance to governments, professional societies, universities, and practicing information professionals to share the very latest research results to help them better understand how to define and measure the impact of information on economic and social development. This landmark monograph is the result of an extensive series of research projects, funded with the aid of a grant from IDRC, the International Development Research Centre in Canada <www.idrc.ca>, over a nine-year period, that spanned five continents and involved hundreds of development experts and practitioners from around the world. It describes these projects, discusses a working framework for measuring impact, and makes a series of recommendations for future work. Every government official concerned with development, as well as every foundation and organization concerned with planning, evaluating, and implementing projects and programs in the development sphere, should read this and have a copy of this on their bookshelf! Please note: Developing countries receive a special reduced rate - Additional discounts given for bulk orders: More details from FID: Tel.: +31-703140671 - Email: fid[at]fid.nl Order your copy(ies) now! Simply complete this form and return it by email or fax to FID at the address below: Name: Address: Tel./:Fax: Email: Website: Please send me ��..copy(ies) of: FID Occasional Paper 16: 'Defining and Assessing the Impact of Information on Development: Building Research and Action Agendas'. Edited by Forest Woody Horton, Jr. 136 pages. Price: US Dollars 60 / 56 Euros (including p&p). Payment: Cheque sent, payable to FID (cheques in major currencies accepted) Invoice me:�� Invoice my institution:��. VAT number (if in European Union)��.. Please send your order by return email or fax/mail to: Magda Bouwens, FID Secretariat, P.O. Box 90402, 2509 LK The Hague, Netherlands. Fax: +31-70-3140667. Email: fid[at]fid.nl ____________________________________________________________________________top 13. GrayLIT Network Now Available Date: Sun, 27 Aug 2000 18:59:02 -0400 From: STS list moderator <teresa[at]aztec.lib.utk.edu> Reply-To: Gerry Mckiernan <GMCKIERN[at]gwgate.lib.iastate.edu> To: STS-L[at]LISTSERV.UTK.EDU Subject: GrayLIT Network Now Available _ GrayLIT Network Now Available_ I recently learned that the GrayLIT Network is now available [http://www.osti.gov/graylit/ ] GrayLIT Network provides a portal for over 100,000 FULL_TEXT technical reports located at the Department of Energy, Department of Defense, Environmental Protection Agency (EPA), and National Aeronautics and Space Administration (NASA). Collections in the GrayLIT collaboration include the DOE Information Bridge; the Defense Technical Information Center (DTIC) Report Collection; the EPA National Environmental Publications Internet Site (NEPIS); the NASA Jet Propulsion Lab Reports; and the NASA Langley Technical Reports. [http://www.osti.gov/promo/pressgrayfed.html ] [The U.S. Interagency Gray Literature Working Group, "Gray Information Functional Plan," 18 January 1995, defines gray literature as "foreign or domestic open source material that usually is available through specialized channels and may not enter normal channels or systems of publication, distribution, bibliographic control, or acquisition by booksellers or subscription agents." Both "gray" literature and "grey" literature are commonly used to describe this body of information. The decision often hinges on country of origin for the literature, or alternately country of publication.] [ http://www.osti.gov/graylit/whatsnew.html ] Developed by the Department of Energy's Office of Scientific and Technical Information (OSTI), in collaboration with DOD/DTIC, NASA, and EPA, the GrayLIT Network is a portal for technical report information generated through federally funded research and development projects. The GrayLIT Network was released in early response to recommendations from a May 2000 Workshop held at the National Academy of Sciences. [http://www.osti.gov/graylit/about.html ] GrayLIT Network ... [is] being made available to the public in partnership with the Government Printing Office through GPO Access (http://www.access.gpo.gov/su_docs). These tools are maintained by OSTI, a part of the DOE Office of Science. The Director of OSTI is Dr. Walter L. Warnick, (301) 903-7996. [ http://www.osti.gov/promo/pressgrayfed.html ] I initially learned about GrayLIT Network as a result of a response to previous posting [Thanks, Valerie] [http://sunsite.berkeley.edu/Web4Lib/archive/0008/0008.html ] requesting recommendations for "New Products in Grey Literature", a review colum I write for the _International Journal on Grey Literature_ [ http://www.mcb.co.uk/ijgl.htm ] published by MCB University Press and edited by Julia Gelfand. Applied Sciences Librarian, of the University of California, Irvine. BTW: My latest column, "arXiv.org: The Los Alamos National Laboratory E-Print Server" was published earlier this month [IJGL (1(3): 127-138] [http://www.emerald-library.com/cgi bin/EMRbrowcite.cgi?recno=55&index=jt ] Recommendations for Any and All services, systems, or software that relate to the management, access, and control of Grey Literature for review in a future column are Most Welcome! [Of course, I will be reviewing GreyLIT!] /Gerry McKiernan Science and Technology Librarian and Bibliographer Iowa State University Library Ames IA 50011 gerrymck[at]iastate.edu "The Best Way To Predict the Future is to Invent It!" Alan Kay ____________________________________________________________________________top 14. Will librarians be banned from "Web Challenge?" Date: Tue, 5 Sep 2000 18:31:30 -0700 (PDT) From: "Thomas J. Hennen Jr." <thennen[at]haplr-index.com> To: publib <publib[at]sunsite.berkeley.edu> Subject: Librarians Banned from New Game Show ? - Web Challenged Greetings, According to Wired Magazine, there will soon be a new TV program that works on the same hot buttons used by Regis and the Survivor folk. The program is called Web Challenge. The show pits three pairs of teams equipped with laptops and Net connections against each other to answer trivia questions. But in this game knowing the answers is not enough -- contestants can only score points by finding the correct answers on the Web. http://www.wired.com/news/culture/0,1284,38496-2,00.html I hope that the promoters are smart enough to BAN seasoned reference librarians from the show. If "banned in Boston" was the mid 20th century road to literary or film sales, could not "banned from Web Challenge" be our profession's ticket to respect on the net? Think of it. As a promo, the producers "discover" that one of the contestants is not really the mild mannered architect with a fascination for all night searches that she claims to be but actually a high powered reference librarian who speaks Boolean and is tested daily on the front lines - visualize Publib co-moderator Sarah Weissman using a "deep cover." :-) So why not, Drew Carey makes libraries famous by giving money to Ohio libraries on Who Wants to be a Millionaire. Couldn't we also get famous by being banned by the web look alike? Maybe the branding people [at]ALA could talk to the branding people at Web Challenge? [at]library_banned[at]theNetwork :-) Thomas J. Hennen Jr. thennen[at]haplr-index.com http://www.haplr-index.com Voice: 262-886-1625 Fax: 262-886-5424 6014 Spring Street Racine, WI 53406 ____________________________________________________________________________top 15. What is this "Library Marketing Network?" A discussion on the ALA Council list Date: Mon, 28 Aug 2000 21:35:40 -0400 To: ALA Council List <alacoun[at]ala1.ala.org> From: Mark Rosenzweig <iskra[at]earthlink.net> Subject: [ALACOUN:5035] Commercialization of public libraries? Cc: srrtac-l[at]ala.org, plgnet-l[at]listproc.sjsu.edu Libraries becoming a prime venue for corporate public relations,advertising and marketing seems not to much concern the ALA Council. The memo I forwarded about the "Library Marketing Network" (see below) creating "partnerships" between public libraries and mighty private corporations in which the corporations will "promote" the libraries and offer them cash as long as (and to the degree to which) the public libraries promote the corporations reach (and allow themselves, thereby, to become overt vehicles for corporate interests) has not raised any noticeable hackles. Perhaps it's because, frankly, I mischaracterized the proposition somewhat (trying to get your attention) as being directly "about" privatization rather than being a giant step TOWARDS privatization, destroying the public character of public libraries and eroding its public support by making it dependent on corporate relationships. As the memo below makes clear, however, public libraries who sign on will get a cash consideration AND have the opportunity to increase their revenues from this "collaboration" beyond the initial payment the more they allow corporate-determined content to be introduced. The initial display can be, we are told below,progressively supplememented by "pre-display" and "post-display" "promotion" as well as by additional "displays, workshops, seminars, special events, joint promotions, patron mailings",ailings", That is, if further explicatiopn is necessary, the public library will earn corporate support by becoming more and more an extension of the public-relation, advertising and marketing departments of private for-profit interests *(e.g. Staples -- see below). Yes, public toilets have become desirable venues for private advertising, public transportation. as wretched as it might be, has too. Why not public libraries? BECAUSE IT CONFLICTS WITH PUBLIC LUIBRARIES' MISSION, BECAUSE IT IS A VIOLATION OF OUR PROFESSIONS' BASIC COMMITMENT TO "DISINTERESTEDNESS". Isn't that clear? Well, I guess if it were I would confidently expect more of an uproar about this development, this "Library Marketing Network" (an animus NOT aimed at the third party, the clever promoters of LMN, who dreamed up this idea of promotional collaboration, but at libraries who are going along with it). This "partnership" proposed by the LMN would, in fact, utterly transform the character of the public libraries involved and would become a model for further steps, throughout the nation, towards commercialization, corporatization or privatization of these institutions in which so many of us work. Isn't that reason enough for Council and the Executive Board to open it up for discussion? I should hope so. Mark Rosenzweig ALA Councilor at large +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ >>X-Mailer: Microsoft Outlook Express for Macintosh - 4.01 (295) >>Date: Wed, 23 Aug 2000 11:54:51 -0400 >>Subject: Update and new questions >>From: "Leslie R. Wolff" <librarymarketing[at]mindspring.com> >> >> Good morning - >> >> For those of you who have been with us since the beginning we are happy to >>announce a �bright light at the end of the tunnel.¾ For those of you who >>are considering joining LMN the outlook is very positive. Introducing any >>new idea is difficult and the concept of a national marketing alliance of >>libraries was especially so because it required convincing two parties >>(libraries and national corporations)to do something they never had done >>before .... create a long term marketing partnership. >> >> As of today 32 national corporations and their advertising and public >>relations agencies are seriously considering the LibraryMarketingNetworkÅ >>as part of their 2001 marketing plans. Yesterday alone we received calls >>from a NYC agency requesting information putting a client in 1,000 >>libraries on a long term basis and heard from Intel, Hewlett- Packard and >>Staples. The momentum is building (finally). Have patience and you won¼t be >>disappointed. >> >> Here are some new questions being asked by libraries, >> >> We haven¼t been able to get our board to move on the LMN agreement, will >>this keep us from participating once the sponsors start to come aboard? >> >> No. Once a sponsor has told us which markets they want to be in we will >>contact LMN members first. If we need more libraries in that geographic >>area we will contact others to see if they wish to participate. These >>latter choices will have to be able to make a decision within 10-15 >>business days or be passed over. This is because programs have significant >>logistic aspects and we need to confirm who will be participating quickly >>in order to meet implementation deadlines. We suggest for those who want to >>�sit on the sidelines¾ until we call, that they have a plan in place to >>move quickly. >> >> Are you willing to meet with state, county or district groups of >>librarians to discuss your program? >> >> Yes, but with some limitations due to time and availability. We have been >>invited to present to a number of groups this fall. (If you would like to >>know if we are going to be in your area send us an e-mail) >> >> Will there be opportunities to earn more than the minimum $3,000 per year, >>per >> TheLearningCenterÅ on-site display? >> >> Yes. Revenue is based on a number of factors but they fall into 3 >>categories - (1) statistics: such as library membership size, traffic flow, >>demographics,hours open, etc. And (2) program elements: accepted by the >>library such as number of etc. (3) program phases: in addition to >>the display there may be an opportunity for a pre-display or post-display >>promotion (an idea suggested by a librarian) >> >> If you, your staff or trustees have any questions please e-mail us or give >>us a call toll free [at] 800-531-5202. >> .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. From: Christine Lind Hage <Christine[at]cmpl.org> To: ALA Council List <alacoun[at]ala1.ala.org> Subject: [ALACOUN:5036] Library Marketing Network Date: Tue, 29 Aug 2000 07:12:04 -0400 Frankly I didn't respond to the posting because I don't believe this is an ALA concern. Local libraries have local control as to whether they partner with other business or nonprofit organizations. ALA has no business sticking their nose in this issue. As I read the posting it sounded like a phony ad anyway. Which libraries actually work with the Library Marketing Network? Does Four County Library System in NY work with them or did Therese Feicht just forward the message to a few listservs to see if libraries were participating. Personally I agree with Mark that the venture sounds far too commercial for my tastes, but if some other library can get needed funds through that route it that will be their choice. Only individual local libraries know the challenges they face. Governed by local residents, they make the choices that are right for their community. If that means outsourcing library service, privatizing library service or mixing in advertising that is a local decision. Christine Lind Hage ALA Councilor at large Director, Clinton-Macomb Public Library 43245 Garfield Road Clinton Township, MI 48038-1115 USA 810/226-5010 voice 810/226-5008 fax .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. Date: Tue, 29 Aug 2000 09:01:23 -0500 To: ALA Council List <alacoun[at]ala1.ala.org> From: Al Kagan <akagan[at]uiuc.edu> Subject: [ALACOUN:5037] Fwd: Library Marketing Network Sure, it is obviously a local decision. But ALA Council can set a tone and provide informed guidance. I think we ought to do that. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. From: Nann Blaine Hilyard <nhilyard[at]lvdl.org> To: ALA Council List <alacoun[at]ala1.ala.org> Subject: [ALACOUN:5038] RE: Library Marketing Network Date: Tue, 29 Aug 2000 09:37:39 -0500 Hi, Christine-- I queried PubLib about this company. A couple of people said they'd signed up. I've gotten a call from the company president/CEO (I think it's a one-person operation) as well as a mailing. What I gather is that he is a marketing guy with an interest in libraries who is trying to connect corporations to libraries. The idea is that he will provide displays (either free-standing or wall-mounted) to libraries. The displays will have a shelf for the featured book, a "take one" pocket to hold a brochure/bibliography, and a discreet corporation logo. The corporation will pay the library a monthly fee to have its name displayed. It seems to me that it's like the rack of brochures in the doctor's office. The rack and the brochures all are sponsored by a pharmaceutical company. I know his is a fledgling operation and he has to start somewhere. I think he has to iron out some wrinkles first. (1) Who is on the "librarian advisory" committee that chooses the books? (2) What if the library already owns the featured book and doesn't want a second copy? (3) What is the library supposed to put on the display shelf when the one copy of the featured book is checked out? (Another book on the topic? What if the library has no other books on that topic?) (4) What if the featured book gets ripped off, or is lost in the long-overdue file? (5) What if the topic-of-the-moment doesn't fit in with the library's promotional calendar? (6) What if the topic-of-the-moment is not one the library would like to promote? (7) What if the library strives for equal representation, and thus counters the corporation promotion on some medical topic with a promotion about alternative therapies? Apparently this is targeted marketing. Corporations will pay for the placement in those markets where they see a potential for sales. They're not in it to be charitable to remote, resource-poor public libraries. What got me was his pitch that this will provide a "continuous revenue stream" for the library. I said to him, "We already have a continuous revenue stream. We call it the taxpayer." He didn't get the joke. Nann ...who's still debating whether to write to Bob Greene, who spent three columns last week setting up a book drive for the libraries in the Chicago Public Schools. This was inspired by a letter he got from a suburban AAUW branch that said it would have 5000 books left over from its sale. Greene then called the CEO of Cgo schools who said sure, they'd take children's books "in good condition" and see that they were put in school libraries. They'd even come out to the suburbs to pick up the books. No mention, of course, of the cost to process and shelve the books, and who is going to do that. No mention of the schools' collection development criteria. No mention of how they'll dispose of all the books they can't use. ____________________________________________________________________________top 16. The schQUALL Yearbook 2000 http://www.squall.co.uk/schquall.html The schQUALL yearbook is the first of a new annual collaboration from two of the UK's longest serving and most on-it independent media sources.....SQUALL and SchNEWS. The SchNEWS weekly newsheet has been published seemlessly since 1994 and has long been considered the tabloid stable mate to SQUALL's more feature based and photographic nature. If schNEWS is yer tabloid then SQUALL is yer broadsheet.......... For the first time the two media sources have come together to inaugurate what we hope will be an annual feature for a long time to come...... The schQUALL yearbook. Crammed full of articles, cartoons, photographs and subverts, the schQUALL yearbook 2000 provides an encyclopedic amalgam of a year of direct action, alternative culture and independent media coverage. The book is over 300 pages in size and includes an extensive yellow pages section of contacts for those who wish to take things a step further....... SchQUALL is available at a variety of events and in selected conscious bookshops around the UK; order your copy by quoting ISBN 09529748 3 5 or......... To ensure your copy immediately by post send a cheque made payable to 'Justice?' for £8.50 (£7 + £1.50 p&p) to schQUALL, PO Box 8959, London N19 5HW. "A must read for anyone who wants to change the world and have a good time while doing it." The Ecologist "Excellent, outspoken, amusing and reliable" The New Statesman "A veritable hitchhikers' guide to anarchy for people who really know where their trowel is." The Big Issue "A formidable read." Tony Benn ____________________________________________________________________________top 17. Owed to a Spell Checker Eye halve a spelling checker It came with my pea sea It plainly marcs four my revue Miss steaks eye kin Knot Sea. Eye strikes a key and type a word And weight four it two say Weather eye is wrong oar write It shows me strait a weigh. As soon as a mist ache is maid It nose bee fore two long And eye can put the error rite Its rare lea ever wrong. Eye has run this poem threw it I am shore your pleased two no Its letter perfect awl the weigh My checker tolled me sew. ____________________________________________________________________________top 18. Last Page http://www.1112.net/lastpage.html ____________________________________________________________________________top L I B R A R Y J U I C E | http://libr.org/Juice/ | | Library Juice is supported by a voluntary subscription | fee of $10 per year, variable based on ability and | desire to pay. You may send a check payable in US funds | to Rory Litwin, at PO Box 720511, San Jose, CA 95172 | | Original material and added value in Library Juice | is copyright-free; beyond that the publisher makes | no guarantees. Library Juice is a free weekly | publication edited and published by Rory Litwin. | Original senders are credited wherever possible; | opinions are theirs. 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